Saturday, July 18, 2009
Dissecting a political video
Some guy (gal?) who calls himself (herself) "Tory Boy" has produced a little video to defend the Conservative government.
It's a nice little try, but as a political ad it has a few problems.
First, the ad leads off telling us how the Conservative government's "economic action plan" is "protecting jobs."
Let's just ignore the ideological issue as to how someone who calls himself/herself a Conservative could possibly think massive deficits somehow protects jobs.
The more practical problem is the ad is supposed to be an attack on the Liberals; more specifically it's supposed to be an attack on how the Liberal "war room" manufactures issues.
So if you are going to attack, just keep the ad an attack -- don't mix in a positive message.
Secondly and more seriously, the spot asks viewers to relive the "wafer" incident and the "showing up late for the G8 photo-op summit" fiasco. And yes, I know the ad's purpose is to refute the idea that these are real news stories, but all you are doing is reminding people of Harper's screw ups.
As a Tory partisan you want people to forget that stuff.
And that stuff about Patrick Brown is just confusing.
The only effective part of the ad comes at the end when it blasts Liberal Leader Micheal Ignatieff for having "no policies."
That should have been the focus of the whole spot.