Lots of buzz about the so-called "In and out" scandal.
Elections Canada has charged the Conservative Party with some sort of convoluted accounting shenanigans.
Seems like a big issue. But is it? Will it hurt the Tories in the next election?
Nope and here's why.
To really work politically, a scandal must have two characteristics: a) It must be something that somehow harms average voters and b) it must be easy to understand and explain.
The "In and out" business fails on both counts.
First off, who cares if the Conservatives were monkeying around with the books and breaking some obscure Elections Canada regulation?
The way the average casual voter sees it most politicians are crooks anyway. So the "in and out" stuff won't really shock or anger. Just the usual "politicians being politicians" nonsense.
More importantly this scandal is just too complicated to easily explain. Something about the Conservatives
The point is you need to be a CMA to follow all the money trails laid out in this story.
Not the kind of thing you can exploit in a 30 second TV spot.
Contrast all this to the Adscam scandal. Now that was a scandal you could write home about.
It featured politicians taking our hard earned money and giving it to their fat cat buddies in the ad business.
You see how I explained it in just a few words. You see how it gets you angry?
So if the Liberals and NDP think this Elections Canada scandal is a winner they need to go back to politics school.