Thursday, August 04, 2011

Voters tuning out politics

According to a recent StatsCan report, a whopping 7.5 million Canadians didn’t bother to vote in the last federal election.

If you think that sounds bad, hang on; it gets worse.

Canadians, it seems, can’t even come up with good excuses as to why they won’t vote.

StatsCan reports more than a quarter (28%) of the non-voters said they were simply “not interested” in voting; while another 23% said they were just “too busy”.

In short, non-voters are apathetic about their apathy.

But what does this tell us about the state of politics in Canada?

Well, one thing it tells us is that many Canadian voters obviously don’t find the political dramas that make headlines all that riveting.

Political games and partisan battles just don’t interest them.

And it’s not just the non-voters who are tuning out.

Many Canadians who did cast ballots in the last election likely don’t follow political news all that closely.

Indeed, a poll released by the Liberal Party last January indicated only 15% of Canadians pay attention to politics.

Of course, some people do care about politics.

The activists, the partisans, the media, the political junkies – these are people who love politics, in the same way others love sports.

They will read news journals and editorials, follow blogs and online forums, attend conventions and march in rallies.

And these people know the issues backwards and forwards; they will debate experts on radio phone-in programs, they will read every line of a party’s policy platform and they will have well-thought out ideological beliefs and values.

They are informed and enthusiastic voters.

But the fact is, such political aficionados, while often vocal, represent only a tiny portion of the population.

They are, in other words, a small, small minority.

This is a fact media pundits, political consultants and politicians sometimes forget.

Every now and then, they fall into the trap of believing that just because their fellow political junkies are worked up about an issue, that all Canadians must be equally concerned about the same issue and for the same reasons.

Consider, for instance, the issue of government “ethics”, which prior to the May 2nd federal election was a major concern.

Or at least, it was a major concern for the Opposition parties and for elements of the media.

For weeks the Conservative government took a pounding over issues like the Bev Oda/Kairos affair and the so-called Elections Canada “In-out” scandal and about whether or not the government was actually in contempt of Parliament.

Eventually, the Opposition parties, egged on by their partisan supporters and media allies, came to believe the question of government ethics was a winning political issue.

So in March, the Liberals and NDP toppled the government.

And the voters responded, of course, by giving the supposedly ethically-challenged, Conservatives a majority victory.

So much for ethics being a winning political issue!

The mistake the Liberals and NDP made was in assuming that causal Canadian voters actually cared about the kinds of ethical issues that people cared so much about on Parliament Hill.

Obviously, they didn’t.

In fact, it’s likely a large number of Canadian were only dimly aware of all the ethics controversies plaguing the government. And for many of those who were aware, it was simply not a priority.

This is a lesson all political communicators should take to heart.

Voters may not be into politics, they may not follow the political news, but they do have concerns.

To succeed, find out what truly matters to voters and craft a simple message that resonates.

Otherwise, your potential supporters might too “busy to vote”

1 comment:

Anonymous said...

These government scum bags in the US have just spent the last 2 years since the election foaming at the mouth, spinning lies, and BS the public. Instead of cutting waste, cutting the size of government, increasing taxes in some areas (like it or not), paying down debt…they have done nothing. This is what they do best, sweet piss all… Its all spin leading to another election…more BS, just like in Canada.

““We don’t want the party to end, the “free” trips, expense accounts…perks, gold plated pensions, free this, free that…Yes indeed, see we in government, are all entitled to our entitlements folks and we can’t stop that, at least not until we retire. Our unions say so, it’s ours and we want it now...$$$” Scum bag parasitic unions, police, all government…all the same, bankrupting future generations…and they don’t give a damn.

We now have over 3.5 million people working for government across the country. Average salary in government is 70 thousand (including benefits, pension, bonuses...) yearly and rising. Average salary in the private sector is 45 thousand yearly and dropping. Over 10% of government employees now make over 100 thousand yearly. In the private sector the number is under 2%. Look to Greece, Ireland and Quebec (all bankrupt), this is where Canada is headed if we don’t stop equalization and get spending and government growth under control. This tax and spend, union scum, socialist, big government, social engineering that has been destroying this country has got to stop. Yes, it has left Quebec and has been spreading throughout the rest of the country since the 1960”s, that’s right over 5 decades of massive government growth, massive government hiring, higher taxes, skyrocketing government salaries, social engineering ( the expensive forced phony charter, bilingualism, multiculturalism…) and more and more debt. Thanks Trudeau, Tanks kebec (original native spelling). Don’t believe me; go check the stats for yourself.

Try to digest this scum bags. Who do you think is going to pay off all this debt you are leaving your children, your grandchildren? That’s what I thought, you don’t care!

Now you know why we are NOT voting? For what, for who?

Watch the video, this is what government is not telling you. Its happening in Canada as well.