Jeff Jedras aka "A BCer in Toronto" makes a good point about the Conservative Party's communication strategy with its emphasis on populist class warfare.
Writes Jedras: "The Conservatives seem to be against internationalism, against success, against education."
I think he's right, that does seem to be the Tory message: pander to Tim Horton's drinkers; alienate Starbucks patrons.
Simply put, that's a poor strategy.
Now don't get me wrong, I have nothing against "wedge style" politics, but I believe it should be done on an ideological not class basis.
For conservatives that means polarizing voters on issues like tax cuts, smaller government and individual freedom. And yes, some Starbucks drinkers could be won over with such an approach.
Instead the Tories are focused on a populist style approach, reminiscent of what the NDP does with its own version of class war rhetoric.
And populism is not conservatism. See a column I wrote on this topic not too long ago.