Have you seen the Conservative Party's great new interactive online gimmick?
It's called "Moving Forward: Join the conversation" and features Senator Mike Duffy giving a Tory pitch.
What's cool about it, however, is that you can plug in your name so that Senator Duffy actually sounds like he is talking directly to you.
For instance, for me Duffy says, "Hi Gerry, my man."
And imagine the effort that must have entailed. I mean Senator Duffy must have had to say hundreds of names from Aaron to Zachary.
Who says Senators don't do any real work?
But, of course, he couldn't say every name in existence. When I typed in the name "Hymie", the Senator just looked flustered for a second, then he carried on.
Nevertheless that online appeal is the ultimate in technological outreach.
I just wish the Conservatives spent as much time coming up with ways to reduce the deficit as they do on fancy computer tricks.