The latest NDP political TV ad is what happens when you ask somebody who doesn't know how to write a "negative ad" write a "negative ad."
The biggest problem with NDP commercial is that it actually looks like a pro-Harper spot.
I mean it actually reinforces a prime Tory message by calling Stephen Harper a "strong leader" not once, not twice, but three times.
Another problem is that the spot crams way too much information in a 30 second ad. A good ad focuses on just one idea. This one has propaganda overload.
And, the bit about the doctors disappearing has a visual of a nice family visiting a doctor, so the image contradicts the message.
Finally, it's a mistake to have Jack Layton pop in at the end looking all happy.
It destroys the mood.
You cannot mix a negative and positive message in one ad -- it's got to be one or the other.