Here's the problem with the latest Tory cutesy-wutesy TV ads: they don't make any political sense.
That's not to say positive ads never make sense.
A guy like Ronald Reagan could use them effectively because they reflected his image as a optimistic and likable leader.
But Harper is no Reagan.
Like it or not, Stephen Harper is widely perceived as a cold, calculating, bully.
It might not be true, but in politics perception is reality.
And airing a bunch of ads with Harper in a sweater talking about motherhood issues, isn't going to change that reality.
The Liberals, if they any political intelligence at all, (which is debatable) will capitalize on this perception and let loose a stream of super-negative attack ads which will portray Harper as a cross between Genghis Khan, Mike Tyson and Simon Cowell.
Since such attack ads will play to an already existing perception they will resonate with voters.
That's why I suspect once the election is truly underway the Tories will drop the Mary Poppins routine and slip on the brass knuckles.
In fact, Liberal leader Stephane Dion is much more vulnerable than Harper when it comes to negative perceptions.
Canadians view him as a wimp.
Why a wimp?
Because Tory attack ads defined him that way.
In other words, both parties have good solid strategic reasons to go negative.
Should be a fun election.