Once upon a time I worked for major political advocacy group.
And part of my job was to create issue ads. And lots of the ads I created were pretty crazy.
I had ads with oinking pigs, ads with donkeys, even ads with flatulent cows!
But it never occurred to me to create an ad with defecating puffins.
I guess I have lots to learn from the political geniuses in the Tory "war room".