Today the Liberal Party is unveiling its "Red Book".
The Liberals, of course, are hoping the 2011 Red Book will perform the same magic as the 1993 Red Book which helped propel them to a majority government.
It's a good theory, except for one thing: The 1993 Red Book story line is a bunch of baloney!
The Liberals won in 1993, not because of any book, but for the simple reason that Jean Chretien was not Brian Mulroney. Canadians wanted change.
Plus, the Progressive Conservatives under Kim Campbell ran the worst election campaign in the history of the universe.
In fact, I would suspect that only about 0.01 percent of the Canadian population in 1993 even read the Red Book.
So releasing a Red Book in this election won't help the Liberals -- but it could very well hurt them.
After all, the Tories will be poring over Ignatieff's Red Book seeking out any unpopular proposals which they can pounce on spin and against the Liberals.
Before the day is done, in other words, the Liberals could very well be on the defensive.
And that's the problem with coming out with specific policy ideas during an election campaign.
Every idea you propose has the potential of alienating voters. Why take that chance?
A much better strategy is to stick to vague promises and emotional appeals.