That's a good question for all those media types wringing their hands over those Conservative Party ads and flyers which target Liberal leader Justin Trudeau.
We keep hearing from columnists, reporters and editorial
writers about how the campaign is an awful outrage.
A recent news story, for instance, wondered out loud if the
Conservative campaign was actually designed to subconsciously plant doubts in
the minds of voters about Trudeau’s manliness.
Some have even gone so far as to suggest the Tory attack is “bullying.”
Now I am not going to defend or
try to explain the Tory strategy; instead I’d like to point out how the
media isn't exactly as pure as the driven snow when it comes to attacking a
politician’s masculinity or looks.
In fact, if anything, the media is often obsessed with a politician’s
image.
Just consider how media types totally embraced Trudeau after
he thrashed Conservative Senator Patrick Brazeau in a boxing match.
It was Trudeau’s toughness, his martial appearance, his
talent with his fists that made him a media star, not his policy ideas.
Indeed, for the media that boxing match has achieved an almost
mythic status.
The Huffington Post’s Althia Raj even made that fight the
defining narrative of her Trudeau biography.
And just in case anyone missed the point, the cover of her ebook features a cartoon drawing of a heroic looking Trudeau wearing boxing
gloves.
One might wonder if the media is trying to subconsciously plant the idea in
the minds of voters that Trudeau is an alpha-male?
Certainly that would help the Liberal leader politically, since martial prowess appeals to that primitive part of our brain which still thinks
its living in a prehistoric world, a world that needs physically strong leaders to protect
us from marauding raiders and hungry saber tooth tigers.
But more to my point is that just as the media will paint politicians they like as warriors, they will also paint politicians they don’t like as wimps.
Think of how, during the 1972 federal election, the media published
an unflattering photo of Progressive Conservative leader Robert Stanfield dropping a football.
Many consider it one of the top “gaffes” in Canadian
political history.
But was it also a case of the media subconsciously planting
doubts in the minds of voters as to Stanfield’s masculinity?
If he can’t catch a football he must be a nerd, nerds are
weak, weak people are bad leaders.
Or how about the time the CBC’s Rick Mercer launched a
petition during the 2000 federal election to get Canadian Alliance Leader
Stockwell Day to change his first name to “Doris ”?
Was that funny or was it bullying? Was the subtext of Mercer's "joke" that Day was
something less than a man?
Certainly it got voters laughing at Day.
Nor is Prime Minister Stephen Harper immune. Remember the
mockery over his cowboy outfit? And the Huffington Post and journalists on
Twitter once got a real “chuckle” over how Harper wore a hat.
Isn't that like school yard bullies picking on a kid because of his or her clothing? I might even suggest the subtext of such attacks is that people who wear funny clothes are oddballs and thus are unfit to be our leaders.
And more recently, the media has taken to openly
mocking Toronto Mayor Rob Ford because of his weight.
The Toronto Star, for instance, once posted a video on its site of a woman laughing at Ford as he ordered a meal at a KFC restaurant.
Is that cyber-bullying? Is it right to mock a
man because he doesn't have Trudeau’s physical appearance? Does obesity make
you less of a leader?
So it seems the media is more than willing to mock and degrade a person if it suits their purpose.
Now none of this is to suggest we should feel sorry for Ford
or Day or Stanfield or Harper. Like it or not, mockery and attacks have always
been a part of democratic politics; that’s why it’s not a business for people
with thin skins.
Yet if those who work in the media are going to throw stones
at negativity in politics, they should at least realize they live in a glass
house.